Greener lifestyles linked to greater happiness

The idea that being green means sacrifice and going without was epitomised by Boris Johnson’s denigration of the “hair shirt-wearing, tree-hugging, mung bean-eating eco freak”. When the UK prime minister said that in 2020, the message was clear: a sustainable lifestyle may be worthy, but it represents a pretty dreary state of affairs.

Look at the evidence, though, and you’ll find a different story. A wide range of research now shows there is a positive relationship between environmentally friendly behaviour and personal wellbeing. This may be because taking steps to protect the environment makes us feel good by fulfilling basic psychological needs, such as the sense that we are making a useful contribution to the world or acting on our own values and concerns.

The effect can run the other way too: people in a positive frame of mind are more likely to pay attention to the environment and to act in a manner which benefits more than just themselves. As it becomes ever clearer that a lifestyle geared towards consuming ever more energy and natural resources is not much good for the planet or our own wellbeing, there is the tantalising prospect that people could instead live better by consuming less.

A landmark report from the Intergovernmental Panel on Climate Change (IPCC) warns that abandoning fossil fuels and the high-emission lifestyles they afford must begin immediately. The good news is that there may be a lot more gained than lost in the process than people realise.

Good for you, good for the planet

In recently published research, I and academic colleagues scrutinised the relationship between environmentally friendly action and subjective wellbeing (essentially, how happy a person is). We wanted to find out whether simultaneously greener and happier lives were only possible in wealthier countries, or for people in them who are more well-off. Perhaps the opportunity to feel good about your green choices is a privilege that only certain people can access or afford.

This has been unclear to date. Though research on this topic has been carried out in several different parts of the world, including China, Mexico and the UK, the majority of studies have covered the lives of people in the affluent global north.

Our study used survey data collected from nearly 7,000 people across seven countries: Brazil, China, Denmark, India, Poland, South Africa and the UK. We found that, regardless of the country in which people lived, as their commitment to environmentally friendly action increased – for example, by reducing food waste, buying greener products, donating money to environmental campaigns or getting involved in conservation work – so too did their subjective wellbeing. This effect held across all seven of the countries we investigated – from Denmark, ranked 11th in the UN’s Human Development Index, to India, ranked 130th.

At the personal level, the connection between green behaviour and wellbeing was as pronounced for those on lower incomes as those in higher income brackets. We also found that, regardless of how altruistic or materialistic people considered themselves to be, personal wellbeing rose by a similar degree as a result of behaving in a more environmentally friendly manner. Whether or not you are an avowed “tree hugger” seems to make little difference.

We did find that this connection between behaviour and wellbeing varies across cultures, however. In places typically considered to be have a more collectivist social organisation and way of seeing the world – in our study, Brazil and China – we found that environmentally beneficial actions which engaged multiple people at once, such as planting trees together, had a particularly profound effect on wellbeing. This effect was not seen in the more individualistic societies we examined, like the UK and Denmark.

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