News

Job Vacancy – Marketing Executive

June 13th, 2019

Company background: Wallbarn is a family run business supplying specialised construction materials to the roofing, structural waterproofing and landscaping sectors.

Products include support systems for paving and decking, drainage and protection layers, an exciting new green roof system and premium decking solutions.

This is an opportunity to work for and promote an established and growing business with an unrivalled reputation for impeccable service.

Job role: Your focus will be the effective execution of our day-to-day marketing efforts targeting both influencers and purchasers, driving interest in Wallbarn’s entire product range:

coordinating marketing activity
sourcing and creating content
managing marketing resources
supervising third party suppliers

You will be supported by management with clear goals and on-the-job training, complemented by regular employee reviews. Personal development is taken seriously at Wallbarn, where everyone is expected to challenge how we do things and share their experiences with the team.

Responsibilities

Website: day-to-day updates via our CMS incl. product info, news, new case studies and basic housekeeping, as well as briefing web agency on more complex work
Outbound email: generating ideas, compiling content and ensuring timely dispatch of weekly newsletters
SEO & AdWords: work with agency/colleagues to optimise investment through regular monitoring and adjustment
Social media: work with agency to ensure healthy pipeline of regular posts, coordinating contributors and content
Case studies: identify new projects, arrange photography/filming, author and publish content
Industry platforms: act as custodian ensuring our listings are kept up to date
Brochureware/POS: coordinate the creation and distribution of materials both instore and elsewhere
Trade events: take lead coordinating all aspects of shows whilst maximizing exposure before, during and after
Sales enablement: keep team updated on brand and product positioning and what support/materials are available to them
Competitive analysis: monitor competitor activity, news, social feeds and websites regularly sharing insights with management.
Reporting: monitor the effectiveness of our marketing in driving awareness, growing share of voice and driving enquiries against the money and effort invested

Qualifications / experience

Marketing qualification or industry certification useful
Experience in similar vertical/horizontal business
Extremely organised: quick to assimilate new information and prioritise tasks
Computer literate: fluent with Microsoft Office (Word, Excel, Outlook, Powerpoint)
Strong communicator: good spoken & written English essential
Demonstrable understanding of:
Interpreting marketing strategies
Brand development, positioning & stewardship
Customer relationship management
Strong communicator: good spoken & written English essential
Hands-on experience of event management/trade fairs
Digital skills using/managing:
Company social channels e.g. Facebook & Twitter
Content management tools e.g. WordPress
Design software for images and graphics e.g. Photoshop, InDesign
CRM tools e.g. ACT!
Experience dealing with external agencies/suppliers
Good understanding of analytics/measurement and upward reporting